Minties

 

Minties Dental Treats for Dogs is a staple in every pet aisle, but it needed a design refresh to maintain brand relevancy and compete on the shelf. With more vibrant colors, updated typography and a new silhouette, I managed to update the brand in a way that felt exciting without losing the Minties charm customers (and dogs) love.

Photography: Clinton Stonich

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Brianna Griff Writing & Marketing

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Darling Cookie Co.